The Dark Side of The Perfume Industry
Just one breath can take you back to a moment in time or transform the moment you are in. The power of fragrance has seen perfumes and colognes be embraced and utilised by the masses. Despite this, there seems to be little information available about the ingredients or chemicals used to create them. Both home and body fragrances have been noted to trigger health conditions like asthmas, allergies and migraine headaches. It’s not uncommon to hear a friend complaining that certain fragrances irritate their nose or give them a headache. Questioning this response seems natural and necessary. Are there toxic ingredients present in the room sprays, perfumes and colognes we use daily?
Hong Kong’s consumer council sought to investigate the ingredients declared and present in 55 branded perfumes, finding that every one of them contained between four to 15 allergens. Perfume icons such as Chanel’s famous No.5 Eau de Parfum lead the study, revealing up to 15 fragrance chemicals.
An apple may be an apple, but in the world of perfume the scent you experience is often a chemical compound formatted to mirror the scent experience on a mass consumer level. That apple is in fact Allyl Isovalerate, a toxic chemical that mimics a pleasant cherry or apple smell. These synthetic chemicals are often not disclosed or grouped into the term ‘fragrance’ on labels, making them difficult to spot for everyday users. Not only do these chemical compounds act as irritants to humans and animals, but also contribute to the clutter of toxic chemicals present in the air we breathe.
Whilst the improvement of technology has lead to more and more of these synthetic fragrances, there have also been great advancements in the development of natural fragrance alternatives. Not all scents are created equal and Sensori+ chooses scent extraction methods incredibly carefully, to use the natural source of the scent itself. For instance, the Gayndah Orchard mist uses a traditional slow-folding extraction process, sfumatura to manually extract the citrus notes of the bergamot orange.
Not only do Sensori+ Air Detoxifying mists not contribute toxic air pollution, the ChlorosPure technology in each bottle also works on over 100 types of airborne toxins and odour substances to neutralise odours and eliminate toxins. Using traditional fragrance to mask malodours and disguise air toxins only further threatens the safety of our living environments, cluttering the space with additional chemical compounds. Choose a clean air experience and shop our range of Air Detoxifying Mists.
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